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Experts come to take the pulse of the new art market
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Experts come to take the pulse of the new art market

Experts come to take the pulse of the new art market

(Summary description)As the "Boss" of the Beijing Art Fair, "Art Beijing" was grandly opened during the May Day period. At the same time, with the rapid development of the art market, how to better industrialize management has also become a hot topic in the industry. Recently, the operators of the art market have reached a consensus on the second phase of the "Wancahui" sponsored by the Capital Cultural Industry Association. As a primary market for art, although galleries and expositions face operational problems, they should still occupy the market leading position.

  • Categories:Industry News
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  • Time of issue:2018-03-23 10:32
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  As the "Boss" of the Beijing Art Fair, "Art Beijing" was grandly opened during the May Day period. At the same time, with the rapid development of the art market, how to better industrialize management has also become a hot topic in the industry. Recently, the operators of the art market have reached a consensus on the second phase of the "Wancahui" sponsored by the Capital Cultural Industry Association. As a primary market for art, although galleries and expositions face operational problems, they should still occupy the market. leading position.

  Previously, there have been reports that at least half of the current gallery operations in China are in a state of annual losses. In response, Wu Zhengtian of the Beijing Art Expo Chang'e International Convention and Exhibition Center told reporters from the Hong Kong Economic Journal that the secondary market for artworks, such as the auction market, has become more important than the primary market, which dominates the development of the art market. Is problematic. In Wu Zhengtian's opinion, many galleries are currently very difficult to operate, and they choose to operate in very remote places. Many artworks are also not displayed in the gallery. "If the primary market is gone, it will have a very bad impact on the art market. So if you want to industrialize the art market, you must first develop the gallery and use the fair as an important window," Wu Zhengtian said.

  Compared with galleries, the exhibition is currently mature in some places, such as the Shanghai Art Fair that has been held for 20 years. In response, Wang Chunjie, the former chairman of the Visual Arts Committee of the Hong Kong Arts Development Council, said that the Shanghai Art Fair has developed from a city-level expo with almost no threshold to a "selective" and "high-quality" high-end art exhibition. He said that with the maturity of the art fair, it can also be felt that it is developing into a segmented market. As the threshold is getting higher and higher, private capital is becoming more and more important, and art exhibitions are also trending towards a "small but refined" line. This is a good sign.

  However, Wang Chunjie also pointed out that how art can better meet the current market demand and be able to be industrialized is also a question that needs to be carefully considered. Wu Zhengtian also pointed out that the current awareness of the people is still one of the most important factors in market development. Some statistics show that the highest annual volume of artworks sold at the Shanghai Art Fair is about 30,000 yuan, accounting for 55% of the total transaction volume; the volume of artworks with more than 1 million yuan accounts for only 2% of the exhibition. "Many consumers currently think that art works only when the price is high in the auction. This is actually a serious misunderstanding." Wu Zhengtian said.

  In addition, the person in charge of the Cultural Resources Office also announced at the salon that the Beijing Art Expo Chang'e International Convention and Exhibition has reached a preliminary intention with the Shanshui Museum of Art and reached in-depth cooperation in the exhibition of exhibits and art transactions.